One of the biggest advantage of digital printing is that it allows a individual to print what he needs ,when he needs and in which quality he needs—a model that can help individuals and businesses save money. Digital printing has given new opportunities to produce marketing collateral at a much lower cost and time investment. With an entire digital workflow, digital printing speeds up the production process and provide you sharp images, brilliant colors and high quality printing. It is used for personalized printing or variable data printing (VDP or VI), for example personalized children's books, which are customized with the specific child's name and images. Print on Demand (POD) systems also use digital printing, for short run books of varying page quantities, and binding techniques. Digital prints can also be done on photographic paper, exposed with RGB laser lights from computer files, and processed in photographic developers and fixers. These prints are continuous tone images, and have the dyes imbedded in emulsion layers within plastic coatings. They can be very archival.
Four Reasons to opt for digital printing in your marketing mix:
- Cost-Effectiveness: In contrast to offset-printing, digital printing is much more cost-efficient because you do not need to stock thousands of pamphlets or brochures, rather you can print your marketing collateral according to the interest of your targeted audiences.
- Print on Demand: It is a huge waste when a company discards its two-month old brochures or data sheets because of updates to products and services, or a new office opening up in another city. With digital printing, you can run smaller but frequent on-demand print runs for marketing collaterals – a solution that is cost-effective and environment friendly.
- Fast Turnarounds: Digital printing reduces production costs by providing soft proofs that are easier to edit, unlike the physical proofs used for offset printing. These soft proofs can be provided in the form of high-resolution PDFs that provide greater flexibility to edit. Printing workflow when integrated with digital technologies significantly minimizes plate setting as well as press down time and thus cuts down set-up and batch changeover costs.
- Personalization: Digital printing also helps establish a one-to-one relationship with your prospects by sending out personalized messages through variable data printing (VDP). VDP enables you to modify the text or graphics on every page without slowing down the press. Normally, VDP involves changing the salutation or name on every copy that increases the responsiveness of the direct mail or a promotional copy.
We at prolabdigital provide users with various printing services which definitely will prove beneficial in every aspect of personal and business use. We provide Quality services with least prices. Please feel free to have a look at the various services offered by www.prolabdigital.com and see the difference yourself.
